Kloopify is Now Dalinea: A Look Inside Our Rebrand
We've been on an evolution for years, and now, we've arrived. Kloopify has rebranded into Dalinea, a cost intelligence platform delivering deep visibility into direct spend.
The road to get here was paved with a deep respect for foundations and a commitment to being what procurement actually needed, not just what we wanted them to need. It took a lot of honest conversations to arrive at a truth: the machine we're building has grown to be capable of so much more than only visibility into sustainability.
Functionality like that deserved an identity that matched it.
Dalinea is that identity.
The transparency we enable for cost structures? We want to keep that same energy with you.
Whether you've followed us for years or you're just being introduced to us (hi, welcome, come on in!), we want to give you a behind-the-scenes look into our rebrand journey.
Why Did We Decide to Rebrand?
Long story short: We outgrew our old identity.
When we started as Kloopify in 2021, we were laser-focused on sustainability. We were giving procurement teams the visibility and data they needed to support emissions targets and carbon neutral goals.
Then last year, we realized something about the machine we're building.
It's not just a tool that delivers transparency into sustainability analytics. We can now dissect every purchase and trace individual components through unique supply chains and branches of a complex global economy.
As told by Nate Good, our Chief Technology Officer, "These capabilities have enabled us to develop unparalleled should-cost models and provide detailed forecasting for our customers."
When we compared that functionality to the name and identity we had Kloopify, things just didn't align. As proud as we are of the work we did for sustainability, we decided to give ourselves a new name that reflected who we are today and where we're going.
It had to be a name that relayed our intention, trustworthiness, and inevitability as a cost-intelligence platform that delivered enterprise-level data.
And so Dalinea was born.
What was Our Thought Process in Rebranding?
This wasn't a decision we made on a random Sunday afternoon over mimosas.
Our founders started this company to make a difference for Procurement, to give them the data they needed to meet internal and industry ESG standards. And, for years, we made good on that promise.
But in the last few years, things have changed. We paid attention to how markets shifted, how budgets got tighter, and how sustainability slides fell off earnings decks. We had conversations with procurement powerhouses about the future of sustainability within current markets.
And on Christmas Day, 2025, Daniela Osio, our CEO, Ignacio Osio, our Chief Analytics Officer, and Nate, our CTO, sat around a kitchen table and asked themselves the hard questions: "Is this still the thing that will drive the most value for procurement? What will actually help buyers win?"
They all agreed: It was cost.
We decided to take the same approach we had toward sustainability—granular, SKU-level visibility—and apply it to cost structures. We wanted to give supply chain teams a science-backed understanding of the real drivers of cost like materials, labor, tariffs, and freight.
We have evolved so we can keep our foundational goal of being a technology platform that actually helps procurement drive value. That's never changing.
What's Changing About Us?
So glad you asked! We're welcoming three major transformations with this rebrand.
1. A New Name
No surprise here. Our new identity starts with a name that reflects our lineage—in more ways than one.
For those who don't know, we were founded by an incredible father-daughter duo. From a young age, Ignacio told Daniela, "If you want to change the world, you start a company." She took that advice to heart, and here we are, years later, starting this new chapter.
Then there's the history and evolution of how far our platform has come—far enough to deserve a new identity—so that word means a whole lot to who we are.
Combine the importance of that "lineage" with the defensible, science-backed data that we use to deliver cost intelligence and drive value for supply chain teams, our name made perfect sense to us.
Data + Lineage = Dalinea.
2. A New Logo
A new name also deserves a new look. Both in style and substance, our new logo holds a lot of symbolism. You'll notice a few things if you look close enough:
- Our Logo is a Delta: The Greek letter "D" for Dalinea, and a common symbol used in science to signal change.
- It Hints at Our Name: That notch in the side forms an "L", pairing with the D for a nod to our name.
- It's an Homage to Our Team: Eight identical deltas represent the eight people who grew our company.
- It Embodies Our Process: Take those eight triangles apart and build something bigger with them—just like how we approach cost intelligence.
3. A New Product Focus
Shifting from sustainability only, we're making cost intelligence our whole personality. To be fair, it has been for a while. Now, it's just our official focus.
We're putting our full effort into continuing to build a low-friction cost intelligence platform that lets you:
- Access immediate, AI-native, enterprise-level data with minimal effort
- Get SKU-level visibility into every part of your unique supply chain
- Turn sourcing into a trustworthy, transparent process using defensible data
- Model scenarios to respond to price changes regardless of market conditions
What's Not Changing?
We may be revamping our look and shifting our focus, but there are a few things that are not going away.
Our Data
We're still using the real-time market and financial data that's needed to give you insight into your unique supply chain. If anything, it's just going to get better.
Our Process
We don't need your entire BOM to show you the price drivers within your supply chain. Just give us your supplier name and product description, and you get deep cost identification and cost comparisons to avoid leaving money on the table, identify and plan for risk, and support transparent supplier negotiations.
Our Service
Some tech companies treat you like someone to provide a service to and collect money from. That's not us.
We are your partner in using cost intelligence to forecast, model, and plan for price changes. Pardon the cliche, but your success is our success, and we work extremely hard to make sure you can use your data to lead conversations and drive value.
Are We Another Spend Analytics Platform?
Hard. No.
While there is value in spend analytics, those numbers don't give you any understanding of why you paid what you did. They just show you how much money left your bank account.
Cost intelligence is different, pinpointing the "why" of the prices within your supply chain. We show you what something should cost based on the real influences behind it.
Where spend analytics shows you the past, cost intelligence helps you plan for the future.
"Becoming Dalinea was inevitable. Our evolution brings together economic fundamentals, market data, and predictive models to create the cost intelligence that supply chain teams need to operate in complex markets. This rebrand is us fully stepping into where we've always been heading—and I couldn't be more excited for our industry to come along with us."
— Daniela Osio, Founder & CEO
Want to explore Dalinea for yourself and start learning the "why" behind your costs? Reach out to our team to get started.